DERMALA

DIRECT-TO-CONSUMER, SUBSCRIPTION ACNE CARE KIT
Dermala offers acne care based on the science of the microbiome. An advanced app tracks users' skin changes to optimize each customer's personalized treatment over time.

PROJECT SCOPE

Set of three skincare products from Dermala including a green jar labeled "SCANTILY Pad," an orange bottle labeled "OAT So Sweet! Daily Moisturizer," and a blue bottle labeled "Best CLEANSE Forever."

A woman holding a colorful box with a purple label that reads 'DERMALA' in front of her, with a blurred background.

Three bottles of skincare supplements on a white surface with a white box, one yellow, one pink, and one orange, each labeled with different skin support formulas.

PACKAGING DESIGN
EDUCATIONAL COLLATERAL
FUNDING PITCH DECK

DERMALA was a virtually unknown skincare brand with ineffective branding, messaging and packaging.
Dermala required a brand that could stand out in a crowded market and highlight its unique effectiveness backed by scientific research.

As they expanded their product line and entered new sales channels—including social media, beauty stores, TV shopping, and online platforms—they recognized the need to educate consumers on how and why Dermala works. DERMALA aimed to integrate simple, entertaining, and engaging educational messaging and into their creative branding and educational materials.

Additionally, they were seeking Series A funding.

CLIENT’S CHALLENGE

I completely overhauled their brand identity, developing a comprehensive brand guide and fresh packaging design.
Understanding that the primary audience was Gen Z, I crafted a vibrant, playful product line palette, engaging educational materials, and a unique pattern that hints at the science behind the system without being literal.
Additionally, I designed an appealing unboxing experience perfect for Instagram and Tik Tok influencers. The logo was also simplified to align with the new brand vision.
Developed a professionally branded sales deck to attract substantial Series A funding.

SOLUTION

Profitable growth
Acquiring customers and growing profitably with a lean team
Went from virtually unknown brand to being featured in and awarded by Cosmopolitan Magazine
Accolades on new branding and design from Estee Lauder, Neutrogena, Johnson & Johnson
Secured $6.73M Series A Funding
Currently selling online and in CVS

OUTCOME

BEFORE

Herbal supplement products including a bottle of Advanced Probiotic capsules, a jar of Acne Treatment Gel, and a packet of Acne Pills from Dermala, with some capsules in front.

AFTER

A woman holding a colorful patterned box with the word 'DERMALA' on it.

Three Dermalogica skincare products: a green jar labeled 'SCANTILY Pad', an orange bottle marked 'OAT So Sweet', and a blue bottle called 'Best CLEANSE Forever', placed in a colorful box on a pink slatted surface.

Hand holding a green jar of skincare product with other skincare items in the background.

Hand holding a capsule above an open bottle of Dermala supplement with a glass of water and a wooden surface in the background.