DERMALA

DIRECT-TO-CONSUMER, SUBSCRIPTION ACNE CARE KIT
Dermala offers acne care based on the science of the microbiome. An advanced app tracks users' skin changes to optimize each customer's personalized treatment over time.

PROJECT SCOPE

• BRAND STRATEGY

• VISUAL IDENTITY

• BRAND GUIDE

• PACKAGING DESIGN

• EDUCATIONAL COLLATERAL

• FUNDING PITCH DECK

CLIENT’S CHALLENGE

DERMALA was a virtually unknown skincare brand with ineffective branding, messaging and packaging.
Dermala required a brand that could stand out in a crowded market and highlight its unique effectiveness backed by scientific research.

As they expanded their product line and entered new sales channels—including social media, beauty stores, TV shopping, and online platforms—they recognized the need to educate consumers on how and why Dermala works. DERMALA aimed to integrate simple, entertaining, and engaging educational messaging and into their creative branding and educational materials.

Additionally, they were seeking Series A funding.

SOLUTION

• I completely overhauled their brand identity, developing a comprehensive brand guide and fresh packaging design.

• Understanding that the primary audience was Gen Z, I crafted a vibrant, playful product line palette, engaging educational materials, and a unique pattern that hints at the science behind the system without being literal.

• Additionally, I designed an appealing unboxing experience perfect for Instagram and Tik Tok influencers. The logo was also simplified to align with the new brand vision.

• Developed a professionally branded sales deck to attract substantial Series A funding.

OUTCOME

• Profitable growth

• Acquiring customers and growing profitably with a lean team

• Went from virtually unknown brand to being featured in and awarded by Cosmopolitan Magazine

• Accolades on new branding and design from Estee Lauder, Neutrogena, Johnson & Johnson

• Secured $6.73M Series A Funding

• Currently selling online and in CVS