CASE STUDY

HOLISTIC HOME INTERIORS: BRAND & WEB DESIGN CASE STUDY

Interior design studio focused on intentional, wellness-driven residential interiors (based in Sun Valley, Tucson, Virtual)

PROJECT SCOPE

• BRAND STRATEGY

• VISUAL IDENTITY

• BRAND GUIDE

• WEBSITE DESIGN & DEVELOPMENT

• LEAD GENERATION

• BRAND PHOTOGRAPHY

• SOCIAL MEDIA CONTENT STRATEGY AND TEMPLATES

• BUSINESS CARDS

CLIENT’S CHALLENGE

Holistic Home Interiors needed a cohesive brand and digital presence that reflected the calm, thoughtful nature of their work while positioning the business as professional, credible, and established.

They needed a refined brand identity, polished photography, a modern website that functioned as a business tool, aligned visuals and content systems to support marketing across platforms.

SOLUTION

• I developed a complete brand identity rooted in warmth, restraint, and intention. The visual system balances softness with structure to reflect the studio’s holistic philosophy without feeling informal or underdeveloped.

• I created a streamlined brand guide to ensure visual consistency across all touchpoints, including typography, color palette, and usage guidelines.

• I designed and built a conversion-focused website that not only showcases their work, but actively supports inquiries through integrated lead generation and clear user flow.

  I photographed Mimi Clark (owner/designer) in varied settings and wardrobe to reflect her personality, personal style and to reflect her polished brand

• I also create a cohesive visual library aligned with the identity and website

• To support ongoing marketing, I created social media templates and a content strategy designed for ease, consistency, and long-term brand recognition.

OUTCOME

• A cohesive and elevated brand identity aligned with the studio’s values

• A modern website that functions as a lead generation tool

• Professional photography that strengthens brand credibility

• Streamlined social content systems that support consistent marketing

  Holistic Home Interiors now has a polished and intentional brand presence that supports growth, builds trust with prospective clients, and accurately reflects the quality of their work.