Increase Your Revenue by 33%

DID YOU KNOW ON AVERAGE BUSINESS REVENUE IS INCREASED BY 33% WHEN A BRAND IS PRESENTED CONSISTENTLY. 

Lucidpress created a comprehensive survey that found customers perceive consistent brand messaging and images as indicative of high quality. From the survey of 200 brand management experts, they also concluded that there was a whopping 33% increase in revenue from brand consistency.

Keeping Brand Communications Consistent:

• Keeps customers informed and onboard

• Enhances customer trust

• Increases marketing ROI

• Drives more inbound leads

• Current customers will buy more

• Brand identity management becomes easier

• Potential customers will see your brand as well established and trustworthy
  

The way in which a brand is presented and communicates with its consumer is a well strategized plan. This is where brand strategy and brand guides play a fundamental role in every business. 

What is brand strategy?

It is a well strategized, long-term plan for a successful business. Brand strategy is directly associated with the consumers needs, emotions and communication. When developing a brand strategy many different components need to be explored and developed, these Include the following:

• Brand Purpose

• Brand Mission

• Product/Service Impact

• Ideal Customer / Brand Avatar

• Brand Position & Industry Competitors

• Brand Voice

• Brand Personality

• Brand Messaging

• Brand Design Aesthetic

• Brand Naming

A confidently composed brand strategy the brand becomes alive with its own sense of personality, purpose and position in the market place. The communication of the brand needs to stay true to its strategy and values, and this is where the use of your brand guides become fundament to every business within the marketing space. Brand guides are put in place to direct a set of rules on how the brand must communicate with its consumer (visuals & messaging). In order for your brand to be represented cohesively, the brand guides are best to share with internal staff and any external experts you may hire.

BRAND GUIDES WILL INCLUDE THE FOLLOWING:

1. Logo usage

2. Color pallet

3. Typefaces

4. Supporting imagery and graphics

5. Advertising treatments

6. Social assets & layouts

7. Messaging (tone of voice)

If you are interested in discussing your brand strategy or brand guides please reach out, we would love to chat and see where we can help boost the bottom line.